When entering into a contract with an influencer, there are several important points that must be c...
Blog
Introduction to QUESTION
I visited QUESTION, where I will be receiving support as I launch my new business. QUESTION is a...
The Long-Term Value of Partnerships Between Influencers and Brands
Influencers who are deeply rooted in local communities are trusted figures within specific regions....
Long-Term Partnerships Between Influencers and Brands: The Value of Long-Term Collaboration
Long-term partnerships between influencers and brands bring immense value to both parties. Unlike s...
Micro-Influencers vs. Macro-Influencers: Which Should You Choose? Benefits and Drawbacks by Situation
When considering influencer marketing, the choice between “micro-influencers” and “macro-influencer...
Livestreaming and Influencer Marketing: The Impact of Livestreaming on Brand Awareness
The rapid rise of livestreaming and influencer marketing in recent years can be attributed to their...
Unlocking Adventure in Kyushu: A Triumph of Influencer Marketing
In the realm of influencer marketing, the recent campaign promoting Kyushu's adventure activities st...
Effectiveness of influencer-led fan trips for inbound tourism businesses.
I want to discuss the effectiveness of influencer-led fan trips for inbound tourism businesses. I...
About the sexual abuse issue in Johnny & Associates
Former Johnny's Jr. member Kawan Okamoto held a press conference and testified that he had experienc...
Key points to keep in mind when marketing to Japanese maeket
When a foreign brand enters the Japanese market, it is important to understand the unique cultural n...