All the information in this article is based on research targeted 400 influencers who have more than 10K to 100K followers on SNS including blog posts.
The average amount that influencers get paid by one post is around $250 to $400 and the best way to get traffic is by posting combination of both blog post and SNS post. Also people who were targeted in this research answered that they prefer cash than free products. And one of the most important things to make influencer marketing work is the trust between audience and influencers.
In order to gain trust from audience, influencers should share and promote products or services that only they really recommend. And when the promotion deal happens, it is more likely to contact from influencers to brands not brands to influencers. 75% of targeted 400 influencers answered that they are working with agency as well.
Since influencers are the ones who ask for promotions to the brands, brands should create the image of more open minded and easily accessible. One of the best way is to open customer service of contact info only open to influencers.
On the other hand, there are several things that they have to be careful about, when it comes to work with influencers. Obviously fake followers, fake engagement and some influencers even fake the promotion record. In order for brands not to waste their time, it is important to ask for engagement percentage and promotion record at the very early phase of the relationship.
