Since influencer marketing is trending and becoming one of the major marketing method, there is brand new searching tool service where users can search journalist and influencers who are planning to visit Japan. On the website, users can see who is coming to where and other status regarding to visit. This tool is mainly for sponsors and companies who’d like to collaborate with journalists and influencers who is in Japan already.
The company that started this new service has already providing global influencer matching service and this new tool is a side tool mainly for sponsors and companies that are interested in inbound promotion business.
Japanese government is expecting approximate 40,000,000 tourists and consumption of more than 900 million usd by 2020. Last year, there were 30,000,000 tourists, consumption of 500 million usd so they are doing lots of trial and error to achieve their goal by 2020.
In contrast, the world market of influencer marketing is achieved 1,900 million jpy in 2015, 7,200 million jpy in 2018. Advertising effect is average of 5.2 times ( if you spend $1 on influencer marketing, that means you get $5.2 sales).
With this brand new service from YORIMICH, Japanese government is expecting to achieve their goal by 2020 for sure.
