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Digital book revolution in Russia

According to Germany international market research organization, Russia is the 2nd country where people read books the most. And right now in Russia, virtual library is trending. Virtual library is the place where people can read and download international books virtually.

Lots of Russian loves reading. According to Russian public opinion research center, 87% of Russian have their own space for books at home. Some of them even have more than 1000 books and library space for it. Also age is in proportion to number of books, so 18-24 years old have average of 100 books and the older they get, more they own books.

And the problem is, Russian especially younger people are not reading as much books as they used to read nowadays.

Mobile library project

The government is trying to prevent this and they started mobile library project in 2013.  And on next year, they started first small virtual library, which users can read and download popular international book with just one tap. After few years, they expanded to 130 locations.

And it’s very simple to use. With your smartphone and tablet, use QR code and download the book you like. It’s easy to download and read and since it’s digital, young people can use it easily as well.

 

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