Instagrammer is not all about fashion and travel destination and these are not the ways that you can make money on Instagram these days. Have you heard about home decoration influencer? Yep, this is the new type of influencer and the best part is that they make money by decorating their own house.
This is the photo from the home decoration influencer and she has more than 210k followers.
https://www.instagram.com/p/B0MyG0SlU7Q/?utm_source=ig_embed
Some people are not specialized in only home decoration, they combine with other categories such as cooking, parenting, fashion or makeup. However they know house interior has the most marketability long term. And this is not the new concept, TV shows such as “Lifestyles of the Rich and Famous” (1980) and HGTV are satisfying people’s desire to see other people’s inside of house for about past 40 years. And now Instagram is more accessible nowadays, which is perfect for our internet age.
Balance is everything for their content. They cannot show rooms that feel lived in too much, but sometimes it’s important to show family type of vibe so they have to pick photos carefully.
https://www.instagram.com/p/BzCINpoFV5c/?utm_source=ig_embed
If you gain certain amount of followers, you’ll receive receive bunch of emails from sponsors and you’ll be able to make money by doing collaboration, affiliate or sponsored post. Income varies, but FYI according to an Instagram marketing platform called Later, with 10,000followers some people get paid $1,000 per post.
Ironically, many home decoration influencers and other people from same generation lives in rental property for many years. Housing market is doing well so millennial generation will be living in a rental property for a while and they won’t buy a house anytime soon. According to Student Loan Hero, if you are buying a house in this age, we have to pay 39% more than 40 years ago and that’s probably one of the reason why. It’s interesting that some people are making money by having a huge house and some are having a hard time trying to save down payment.
