1, genderless makeup
James Charles, Jeffree Star, Manny Gutierrez, Lewys Ball, Gabriel Zamora, Bretman Rock and many other male influencer are specialized in makeup and more and more genderless beauty is spreading.
2, Professional Skill from an artist
There are lots of makeup artists that share their professional skills on their social media account. The professional way to do eye liner, eye shadow, and other tricks that you can find are on Instagram and you can apply on your own face from today!
3, Natural skin color
Mostly Asian people tend to fake their skin color to much brighter color, but in 2019 that’s not the trending way anymore. The most important thing is “natural beauty” and influential people are spreading the idea of “make up is not the way to fake our own beauty, but to highlight our own beauty”.
4, The real beauty
Lots of influencers are showing their face without makeup on and that’s making audience more familiar and confidence. Every celebrity look perfect on red carpet or TV, but to show the progress is the way to gain respect from viewers now.
5, Art makeup
Natural beauty is trending, but to create an art by makeup is also trending. However it’s not like to photoshop the whole skin and edit, that is not the topic we’re talking about. To make gradation, drew a line and disney character inspired makeup is whole another level skill and is trending nowadays.
6, Instagram ad Beauty brand
We see so many different types of beauty brand especially on Instagram ad and influencer champaign such as Milk Makeup or Flesh. In China, some of the beauty brand collaborate with influencers and produce limited color together and combining power together. That’s new and smart way to sell products since we live in digital era.
7, Workout
To workout hard and achieve dream body is sexy. Just by watching workout influencer’s training routine inspires us to do more exercise. Not only outside (put makeup on) but also so maintain inside is they way influential people do in 2019.
8, Entertainment in beauty
Professional skill is of course necessary, but on top of that, entertainment is they key to gain more fans and subscribers. Because people watch influencer’s contents for fun, not only to learn things. That means people need more than beauty to satisfy..?!