Instagram is adding more and more useful function and expanding its business globally. After releasing their shopping function, number of people who use Instagram is soaring more than ever.
On June 7th, Instagram announced that there are more than 33 million people use Instagram in Japan. And they revealed other latest usage data in Japan.
Hashtag search
The use ratio between male and female is 43% male and 57% female. The interesting is the number of times Japanese people do hashtag search compare with other countries.
They did not reveal an actual number, but Japanese people use hashtag search 3 times more than global average number.
Instagram Shopping
Instagram shopping has been there for almost a year and lots of people are enjoying their new feature. Believe it it or not, Japan is one of the most active country that use instagram shopping.
Many Japanese users are see the post and actually go to the product details page from the sponsored post, so Japan is one of the best country to do the influencer marketing to get the best engagement.
PR from Instagram said that the Instagram community in Japan is expanding successfully day by day and Instagram is being part of Japanese people’s daily life now.
