What is an influencer?

“Influencer marketing” is one of the biggest marketing tool nowadays. However, what is an influencer, influencer marketing and how it works?

“Influencer marketing” is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

For example, celebrities and athletes are easy example.

So basically influencers are internet famous who has huge fan base on social network services such as Twitter, YouTube or Instagram.

Let’s take a look in each categories.

Twitter Influencer

Besides a media organization, an individual twitter influencer tend to be popular by tweeting something funny, interesting topic or a short video.

Instagram/YouTube Influencer

Influencers in Instagram are more fashionable,  artistic and instagenic.

Fanbase in Instagram is huge because people follow them based on the unique worldview or/and style and mostly the “ideal life” they post on their page.

How influencer marketing works?

According to Forbes, “Instead of leading buyers into a pipeline, influencer marketing focuses on the entire buyers’ journey. To that end, influencers play a major role in guiding the buyers at every point in their journey with a brand. … It isn’t surprising that influencer marketing almost always works when done right”.

This is how and why influencer marketing is one of the biggest tool to advertise their brand or/and product these days.